Alessandra Nerdrum

DJ 1996 - Present day
Alessandra started DJing in Hong Kong 10 years ago. Her time in Asia included performances all around the region, including the Hong Kong ’97 hand-over party, where she played alongside Alistair Whitehead, Seb Fontaine and Graeme Park, as well as being flown to Dubai on several occasions to play for Ministry of Sound parties. In October ’97 she played at Rod Stewart’s concert in Dubai. Upon returning to London she played in the VIP room of the Ministry of Sound, as well as nights at Hanover Grand and Subterranea. Thereafter her TV career began to take up most of her time and she had to put DJing to the side for a few years.

Since 2002 Alessandra has been playing for the London circuit of clubs, including Chinawhite, Boujis (monthly Friday night resident), Umbaba & Kabaret. She plays regularly for high profiled events for luxury brands such as DeBeers, Mercedes, Mulberry, Hugo Boss, Gucci and is a favourite of Quintessentially Events. She has played at all of Armani’s UK events for the past 3 years, which have included the (‘30 years Retrospective’) after-party at MoreLondon as well as Armani’s Valentines party at the Royal Academy. She is the in-house DJ for Louis Vuitton Europe & Asia, playing regularly for their events internationally, including their 150th anniversary party in Hong Kong, where she played alongside Mark Ronson.

Other events include:
• The launch of Marks & Spencer’s Ultimate Collection playing alongside Pete Tong & Shortee Blitz
• Headlining the Elle Style Awards 2005
• Playing at the after-party of the MTV European Music Awards 2005 in Lisbon
• Touring Europe for MTV & Puma as part of an all girl group of DJs, known as the ‘MTV 4Some’
• Playing alongside the Bodyrockers at a 3 day event in London’s Truman Brewery
• Playing alongside Erick Morillo in the Chinawhite tent of the Cartier Polo 2006
• Playing at the London client preview of the A/W ’06 Gucci collection
• Playing at the Motorola after-party of the Scissor Sisters Red Square concert, Trafalgar Square
• New Year’s Eve Party at the Amanpuri, Phuket for Kate Moss’ party

Style of music: Alessandra is known for her uplifting and energizing sets.
Parties and private events: An eclectic mix of all music, including Rock N’ Roll, Pop, Rock and Reggae.
Clubs: Funky/Dirty House, Electro & Disco, with a bit of old school Hip Hop & Rock thrown in for fun.